Imagawayaki is a warm, fluffy treat filled with sweet red bean paste or custard.

Imagawayaki: A Traditional Japanese Sweet You Shouldn’t Miss in Kyoto Itinerary

Kyoto is a city full of history, culture, and culinary delights. Among the must-try traditional sweets is Imagawayaki, a warm, fluffy treat filled with sweet red bean paste or custard. It’s simple, nostalgic, and the perfect snack to enjoy as you stroll through Kyoto’s charming streets.

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What is Imagawayaki?

 

Imagawayaki is a one of wagashi, classic Japanese confection that has been loved for centuries. Made by pouring batter into round metal molds, filling it with sweet azuki red bean paste or custard, and sealing it with another layer of batter, the result is a golden, pancake-like snack with a crispy outside and soft, fluffy inside.

This humble treat dates back to the Edo period and remains a popular street food found at festivals, markets, and specialty shops across Japan. In Kyoto, imagawayaki perfectly complements the city’s traditional atmosphere and offers a delicious taste of local life.

While the traditional filling is usually sweet azuki red bean paste, custard, or chocolate are also common fillings. In some regions, it’s called obanyaki, kaitenyaki and in others, imagawayaki. In western sode of Japan such as Kyoto, Imagawayaki is popular way among the local.

Where to Eat Imagawayaki in Kyoto

Kyoto has 4 major imagawayaki vendors.

1.  Gozasoro Kyoto Takashima-ya Store 

2. Gozasoro JR Kyoto Isetan Store

3. London-ya (ロンドン屋)

4. Hamachou (大判焼の浜長商店)


The Gozasoro Takashima-ya Store is conveniently located in the Takashima-ya department store, right in the heart of Shinkyogoku, one of Kyoto’s bustling shopping streets. Its central location makes it easy for visitors to stop by while exploring the nearby attractions, including the famous Yasaka Shrine, which is just a short walk away. This location is perfect for anyone looking to take a break from shopping and enjoy a freshly made Gozasoro filled with sweet red bean paste.

Address: 600-8001 Kyoto, Shimogyo Ward, Shincho, 52 Takashima-ya Store B1F
Hours: 10:00-20:00
Phone: 075-252-7672


The Gozasoro JR Isetan Store is located inside the JR Kyoto Station, in the Isetan department store, making it incredibly convenient for both tourists and locals. If you’re arriving or departing from Kyoto, it’s an ideal spot to grab a quick, delicious treat before your journey. The store is just steps away from the main station, allowing easy access for travelers or those waiting for trains. It’s also a great place to pick up souvenirs or snacks while enjoying the hustle and bustle of Kyoto Station.

Address: 600-8216 Kyoto, Shimogyo Ward, JR Kyoto Isetan Store B2F
Hours: 10:00-20:00
Phone: 075-352-6654


London-ya is a renowned sweet shop located in Kyoto’s Shinkyogoku Shopping Street, established shortly after World War II with the aim of creating fashionable sweets in Kyoto. The shop specializes in a single product known as “London-yaki,” a bite-sized castella (sponge cake) bun filled with mildly sweet white bean paste. These treats are prepared using a captivating automated machine, offering customers the delightful experience of watching the baking process. The buns are available for purchase individually, making them an accessible and popular snack among both locals and tourists.

The shop is conveniently situated just a short walk from Hankyu Kyoto Kawaramachi Station, making it easily accessible for visitors exploring the area.

Address: 565 Nakanocho, Nakagyo Ward, Kyoto, 604-8042
Hours: 9:30-20:30
Phone: 075-221-3248

For a visual glimpse into London-ya and its signature “London-yaki,” you might find this video insightful:


Situated approximately 300 meters from Imadegawa Station, the shop offers convenient access for visitors. Their imagawayaki, priced at 130 yen each, features a generous filling of sweet red bean paste encased in a chewy, flavorful batter. In addition to imagawayaki, Hamanaga Shoten serves takoyaki—savory octopus-filled balls—available in sets of 10 for 400 yen. These offerings are cherished for their nostalgic, comforting taste, appealing to both locals and tourists alike. The shop operates daily from 10:00 AM to 5:00 PM, closing once items are sold out. As holidays are irregular, it’s advisable to confirm their schedule before planning a visit. With a history spanning over four decades, Hamanaga Shoten remains a beloved establishment, offering traditional flavors that evoke a sense of nostalgia among its patrons.

Address: 602-0931 Kyoto, Kamigyo Ward, Horidashicho, 283
Hours: 10:00-17:00
Phone: 075-451-1150
Closed: Saturday and Sunday
Notes: Cash only

Why You Should Try Imagawayaki During Your Kyoto Tour


Imagawayaki is not just a snack—it’s a cultural experience. As you explore Kyoto’s historic streets, taking a break with a warm imagawayaki in hand is the perfect way to immerse yourself in local traditions. Watching the batter poured and cooked fresh right before your eyes is a nostalgic scene that reflects Japan’s love for craftsmanship and simplicity.


Ready to discover Kyoto beyond the guidebooks? Join our Kyoto Insight Free Walking Tour for a deep dive into Kyoto’s history, culture, and culinary delights. Along the way, we’ll show you where to find local treats like imagawayaki—small moments that make your Kyoto visit truly unforgettable.

Reserve your spot on the Kyoto Insight Free Walking Tour today and experience Kyoto with all your senses. Don’t forget to grab an imagawayaki—it’s a taste of history you’ll remember long after your trip ends.

FAQ Section

1. What is Imagawayaki?
Imagawayaki, also known as Obanyaki, is a traditional Japanese sweet that consists of a thick pancake-like batter filled with various fillings such as sweet azuki red bean paste, custard, or sweet potato. It’s crispy on the outside and soft on the inside, making it a popular street food and festival snack.

2. Where can I find Imagawayaki in Kyoto?
Imagawayaki is widely available throughout Kyoto. You can find vendors selling it at popular spots like Kyoto Takashima-ya, JR Kyoto Isetan, and other shopping districts such as Shinkyogoku and Teramachi. Famous local shops include London-ya and Hamacho.

3. What are the most common fillings in Imagawayaki?
The traditional filling for Imagawayaki is azuki red bean paste, but modern variations include custard, sweet potato, chocolate, and even cheese or matcha for unique regional twists.

4. How is Imagawayaki made?
Imagawayaki is made by pouring a batter into a mold, adding a filling (like sweet red bean paste), and then sealing it with more batter. It is then cooked on both sides until golden brown and crispy on the outside with a soft interior.

5. What makes Imagawayaki a must-try treat in Kyoto?
Imagawayaki is a nostalgic and cultural sweet that reflects the traditional food culture of Japan. It’s the perfect snack to try as you explore Kyoto’s historic streets, temples, and shopping districts. The fresh preparation process adds to the experience, making it a memorable part of your trip.

6. Can I try Imagawayaki on a Kyoto Insight walking tour?
Yes! During a typical itinerary, you’ll have the chance to experience local foods like Imagawayaki. It’s a delicious way to immerse yourself in Kyoto’s culinary heritage!

7. Are there any special variations of Imagawayaki in Kyoto?
While the traditional red bean paste filling is the most common, Kyoto’s Imagawayaki vendors sometimes offer unique variations with local ingredients. Some shops may feature fillings like matcha, chestnut, or even seasonal fruits, adding a distinct Kyoto touch to the classic treat.

8. Can I find Imagawayaki at all times of the year?
Yes, Imagawayaki is available year-round, but it’s particularly popular during festivals and as a street food snack in busy shopping districts. It’s perfect for a quick bite while you’re out exploring the city.

9. How much does Imagawayaki cost in Kyoto?
Prices for Imagawayaki typically range from ¥150 to ¥400 depending on the location and filling type. It’s an affordable and satisfying treat that won’t break the bank.

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